Unit 2

LO3 - Be able to plan the pre-production of a media product. Types of Form Individual Release Form - Personnel working for. media production company must sign over the rights to their work as part of their contract or as a separate document. Consent Form - If there are members of the public in the location, permission from them will be needed to use their image and/or voice. This is also true when using actors. Location Form - The owner of the location for filming must give their permission for their land to be used as locations and buildings are copyrighted and must be given permission to be used Examples of Forms Individual Release Form Consent Form Location Form

LO3 - Be able to plan the pre-production of a media product. Project Management Templates SWOT Analysis of Project Management Tools Strengths - visually represents tasks to be done, shows how long each task takes, shows dates to show aim for when the task will be completed, doesn't show the staff needed for the group. Weaknesses - No milestones included Opportunities - The dates are clear to see for any staff looking at the production scheudule quickly, space is available for extensions Threats - does not show the staff needed or equipment needed for each task. vs Excel Strengths - clear layout Weaknesses - no colour used for clear visual difference Opportunities - colour can be added, staff needed can be added in, readable from outside perspective, easy to create. Threats - May still be confusing to some people. Types of Project Management Tools Work plan - A work plan is an outline of a set of goals for a team or person to complete breaking down the scope

LO1 - Understand the factors that need to be considered during the planning of a media product. Regulatory Bodies Advertising Standards Authority (ASA) - The ASA regulated adverts to make sure there are no misleading, offensive or harmful adverts being shown. They also make sure to investigate any complaints given about advertisements. They make sure that advertisements do not lie or make any false claims about the product in the advert. They enforce the Advertising Standards Code to make sure all adverts are legal and truthful. British Board of Film Classification (BBFC) - The BBFC are a non-governmental organisation responsible for classification and censorship of films. The BBFC rates films from a list of 7 ratings: U, PG, 12A, 15, 18 and R18. They make sure that all films have age restrictions so they are appropriate for the ages able to view them.This is important in the media industry so that films are censored suitably for the age range viewing them to protect young child

LO2 - Be able to interpret client requirements and target audience considerations. Target Audiences (in general) Age - The age of the target audience is given by the media company as different age ranges have different interests. This therefore means that the media product must be geared towards a specific age Ange such as teenagers or children to make sure it appeals to them. For example, what appeals to people age 40-50 does not appeal to people 13-20. The age for the product will control the complexity of the final product. Gender - The target audience in terms of gender must be identified as different gender profiles attract different audiences based on stereotypes. For example, young girls stereotypically have interested in pink and princesses so media products contain such things would be targeted towards them. In modern society, gender stereotypes are changing with interests spearing across all genders. The gender group for a media product effects how the product is sty

LO2 - Be able to interpret client requirements and target audience considerations. Audience for the Children's Shoes Age: The target age for the children's shoes advert will be both 8-14 as that is the age range specified in the brief that the shoes are aimed towards. The target audience will also be ages in generation X as they may be existing companies of the Knight-Higgs brand or parents (or even grandparents) of an 8-14 year old who might want the shoes to be bought for them. It is important to make sure the advert appeals to both of these age ranges so that not only do the children want them, the adult also think to purchase them. Gender: The target audience in terms of gender for this advert must be all genders (male, female and non-binary) in order to make sure that the shoes sell a lot of everybody nobody who they are. Including different genders within the advert and aiming it towards a target audience that includes everybody is important to make sure everyone

LO2 - Be able to interpret client requirements and target audience considerations. Interpreting the client breif carefully is important because: - the end product must be what the customer wants to create more sales. - everyone on the production team must be working towards the same goal with the same understanding of the project. - wasting time and resources must be avoided. Types of Requirements: Implicit - These are inferred from the brief. The brief must be interpreted from this. Open - There is freedom for decisions to be made to fit the client brief. Constraints - These are boundaries that the project must remain in (ethical, budget). Explicit - These are clearly stated in the brief for the product. Examples of Requirements 'Must use bright colours to appeal to children' - Explicit and Open 'Consent from all actors must be received' - Constraints and Explicit 'We wish to introduce a new range of children's footwear' - Implicit 'T

LO2 - Be able to interpret client requirements and target audience consideration Types of Client Briefs Contractural Brief - A contractural brief is a type of brief where a media company is employed to create a media product within specific guidelines set by the client. Negotiated Brief - A negotiated brief isa brief where if the media company have a problem with the original brief set, they will negotiate it with the client and come to a compromise on the brief. Informal Brief - An informal brief is brief discussed in a meeting or telephone call with the client rather than being written out in the form of a contract. Tender Brief - A tender brief is when a client advertises that they want a media product to be made so media company's create a brief, proposal and budget to pitch to the client. Formal Brief - A formal brief is a written document which includes everything the client wants the media company to produce. It is straightforward and includes every detail of what

LO1 - Understand the factors that need to be considered during the planning of a media product. Legal + Ethical Issues Consent from the actor's parents must be gained in order for them to legally take part in the advert. This will be done by making sure one or both of the parents of each child actor in the Knight-Higgs shoes advert has read, in full, the terms and conditions within the advert and have given their permission for their child to act in the advert (as the children are too young to give consent for themselves). Another ethical issue that must be considered within the advert is diversity within the actors to show that the brand and the advert is inclusive. To address this ethical issue, the advert will make sure that all of the child actor's hired are different genders and from different ethnic background to make sure that no ethnicity that may be watching the advert feels left out or that the shoes are not meant for them. Another legal issue that must be cons

LO3 - Be able to plan the pre-production of a media product. Working to Timescales/Production Schedule All media products have a final deadline when the media product must be finished for. Deadlines also help to reduce costs as they give the media company specific timescales which they can use to book things for. Each task within a media product needs it's own specific deadline along with milestones that are used to cheep on track with the overall project. During production, the project needs to be monitored to ensure that timescales are kept to. Techniques which are used to keep the project on time: - Individuals are set targets to meet. - Staff/equipment and locations are booked in advance. - Regular meetings are held with the various teams. - Regular meetings are hled with the client to ensure they are happy with the product and that nothing needs to be changed. Logistics Logistics - the detailed organisation and implementation of a complex operation. Logistics a

LO3 - Be able to plan pre-production of a media product. Advert Tasks - storyboarding an advert - interpreting the audience (blue sky thinking) - selecting a location - finding the actors - checking equipment - finding music + gaining rights - parental consent form - risk assessment - permission to film in location - filming the advert (and time for reshoots) - editing the advert (rough cut and final edits) - creating animations (logo and contact details) - checking advert with client - checking the advert - creating a website - checking the website with the client - publishing My Production Schedule:   https://congletonhigh-my.sharepoint.com/:x:/p/14mg4190/EQpGz_VBj3xHjgqOJ1wgMrgBgyXGYtiEJA1wU7Y2Yk-PeQ?e=HkTyLJ Evaluation Advantages of our Schedule: One strength of our schedule compared to the tower's group is that our is easier to read due to going horizontally rather than vertically. This makes it clearly to see which tasks are going on at the same ti