Unit 2

LO1 - Laws and Acts LO2 - Brief Types and Requirements

LO1 - Understand the factors that need to be considered during the planning of a media product. Regulatory Bodies Advertising Standards Authority (ASA) - The ASA regulated adverts to make sure there are no misleading, offensive or harmful adverts being shown. They also make sure to investigate any complaints given about advertisements. They make sure that advertisements do not lie or make any false claims about the product in the advert. They enforce the Advertising Standards Code to make sure all adverts are legal and truthful. British Board of Film Classification (BBFC) - The BBFC are a non-governmental organisation responsible for classification and censorship of films. The BBFC rates films from a list of 7 ratings: U, PG, 12A, 15, 18 and R18. They make sure that all films have age restrictions so they are appropriate for the ages able to view them.This is important in the media industry so that films are censored suitably for the age range viewing them to protect young child...

LO1 - Understand the factors that need to be considered during the planning of a media product. Legal + Ethical Issues Consent from the actor's parents must be gained in order for them to legally take part in the advert. This will be done by making sure one or both of the parents of each child actor in the Knight-Higgs shoes advert has read, in full, the terms and conditions within the advert and have given their permission for their child to act in the advert (as the children are too young to give consent for themselves). Another ethical issue that must be considered within the advert is diversity within the actors to show that the brand and the advert is inclusive. To address this ethical issue, the advert will make sure that all of the child actor's hired are different genders and from different ethnic background to make sure that no ethnicity that may be watching the advert feels left out or that the shoes are not meant for the...

LO1 - Understand the factors that need to be considered during the planning of a media product. Laws + Acts Freedom of Information Act - Allows the public the right to access any information (documents or data) held by the public authorities. This is an act which is designed to keep the general public 'in the know' about the actions of their government. This is important for media as it allows media creators access to official records and sources to provide evidence for their media product. Intellectual Property Act - Owners/creators of a product are granted exclusive rights which means that others cannot steal the product. Intellectual property within media can be things such as trade secrets and the designs within the media product (similar to copyright). Data Protection Act - Personal and private documents stored on computers ar perfected from any hackers or unauthorised access. This prevents individuals from having their personal details misused or mishandled by ...

LO1 - Understand the factors that need to be considered during the planning of a media product. Definitions Legal Issue - something identified within the project which could  potentially lead to breaking the law if not addressed. (eg. a risk assessment must always be done.) Ethical Issue - something identified within the project which could potentially lead to complaints if not addressed. (eg. a lack of diversity within the project)

LO1 - Understand the factors that need to be considered during the planning of a media product. Director A director must be able to lead an entire crew and organise them into creating the advert correct to his vision. A director must also have some background within the arts in order to be able to envision a media product. Directors must have good communication skills and be able to work under high-stress environments, quickly thinking of decisions incase of anything going wrong. A director must be assertive in order to co-oridnate everyone they work with but willing to share and create ideas within the entire team. Editor Editors must be able to communicate well with the director in order to make sure the final media product is how the director envisioned it and has made the most out of the original script. While an editor must be able to use editing programs such as Final Cut Pro and Adobe Premier, editors must also have a keen visual and artistic eye in order to make sure ...

LO1- Understand the factors that need to be considered during the planning of a media product. Key Terms Revenue - The money that is coming into the business (income). Profit - The money made after costs have been paid for. All the money that exceeds the cost. Revenue Stream - The ways in which the company is making money. Revenue Streams Sponsorship - Money pay from other organisations in order for their own brand to be associated with the final media product. This involves product placement and is mutually beneficial. Crowdfunding - The product is promoted by social media networks and then funded by public contributions. Contributors may earn some benefits. Ideal for projects from amateurs. Needs a lot of supporters. Corporate Finance - Money is raised from businesses investing in the media product. The company will invest and then receive more money back in the long run due to their investment. (for example, reddit receive investment from Snoop ...

LO1 - Understand the factors that need to be considered during the planning of a media product. brief:   https://chsmediadept.blogspot.com/2019/09/childrens-shoes-video-brief.html Research into the cost of adverts Streaming on TV - £400 per slot = £4,000 for 10 showings Actors - £100 per day Video editor  - £100 per day Director -  £200 per day Animator -  £170 per day Camera Operator - £150 a day Location - free (can vary based on project) Video advertising costs - £20 Transport - £250 (can vary based on location and time) Camera - £10,000 (wouldn't be necessary for a production company) _________________________________________________________________________________ Planning a pitch More money for - actors, transport, running costs of multiple cameras, animator costs, legal costs for background music Why this is needed - better angles, fit the brief, appealing music for children, cost of child actors How much money - £400 more for...

LO1 - Understand the factors that need to be considered during the planning of a media product. Issues to consider Brand style and logo - This is important within the advert in order to make it recognisable and relatable to the brand. This makes the advert and the shoes more well known as they are connected. Financing - The budget and price of staff, location, transport etc. is important so that the advert that is planned is within the budget and the advert company do not run out of money. Product - The product in the advertisement must be established so the media company can figure out a plan, atmosphere and look for the advert that suits the product. Copyright - Any music used within the advert must have the copyright correctly payed for to avoid any lawsuits. Type of shoe - The type of shoe that needs to be in the advert must be established in order to base the advert around them and create a suitable advert (eg. a sporty advert for a trainer). Target audience - T...

LO1 - Understand the factors that need to be considered during the planning of a media product. Media Sector                                                Company                                 Product/brand Film                                                          20th Century Fox                           Ice Age Television and radio                                        BBC                             ...