Production Meeting

LO3 - Be able to plan pre-production of a media product.

Advert Tasks

- storyboarding an advert
- interpreting the audience (blue sky thinking)
- selecting a location
- finding the actors
- checking equipment
- finding music + gaining rights
- parental consent form
- risk assessment
- permission to film in location
- filming the advert (and time for reshoots)
- editing the advert (rough cut and final edits)
- creating animations (logo and contact details)
- checking advert with client
- checking the advert
- creating a website
- checking the website with the client
- publishing


My Production Schedule: https://congletonhigh-my.sharepoint.com/:x:/p/14mg4190/EQpGz_VBj3xHjgqOJ1wgMrgBgyXGYtiEJA1wU7Y2Yk-PeQ?e=HkTyLJ

Evaluation

Advantages of our Schedule:
One strength of our schedule compared to the tower's group is that our is easier to read due to going horizontally rather than vertically. This makes it clearly to see which tasks are going on at the same time and when the days off are.

Another strength of our schedule is that ours is colour coded so the tasks are clearly different.

Weaknesses of our Schedule:

One weakness of our schedule is that it does not show how many hours each task will take (just days) and which staff are required. This could be eliminated by adding the hours and staff needed (eg. 8 hours, director) over the coloured time-scale bars.

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Script to Explain my Production Schedule:

To start the production for the Knight-Higgs advert, 3 days will need to be spent on blue-sky thinking to interpret the client brief and create initial ideas for the advert. This will need few staff such as the director and costume designer in order to come up with the initial ideas for the overall look and feel of the advert. 
In order to save money and time, the permission for the location chosen (Manchester city centre) , risk assessment, casting and consent and costume design will all happen within the same week (after the main storyboard is written) in order to make sure all planning is done as quickly and thoroughly as possible ready for filming in the following week. These tasks require multiple personnel such as the director to help with casting and costume designers to add bright colours to match the shoes into the advert. An equipment check will be done on the Friday before filming in order to make sure that all of the cameras are ready to be transported to location after the weekend. This is needed to make sure that no time is lost trying to gather the equipment when filming begins and so there is no unnecessary duplication of resources.Two days off are allocated for the weekend so that everyone is fresh and ready for filming to begin on Monday. This will ensure that the performance of all staff involved in production is as best as possible to avoid the need more many reshoots. Time for filming permission to process is still allocated throughout this weekend as it requires only one member of staff and requires time (6 days) to process.As the next week starts, filming in location will begin. This will need the director, camera operators, actors and any other equipment operators in order to film different shots for the advert. Filming has been given 10 days (with 2 break days in between) in order to make sure there is enough time to get multiple reshoots if needed and that there is enough shots to meet the client brief. This is required to make sure that no time is lost after the editing process (by realising that there is not enough shots or that they have incorrect lighting). At the same time of this, the music for the background of the advert will be decided and copyright will be applied for. This has been given up to 7 days in order to give time for the copyright to process. This will only need one person to do so won’t use up any personnel needed for filming. This will take place at the same time as filming in order to save time as not having the copyright permission could delay editing massively.After 1 day off the refresh the staff and after filming is finished, the editors will be given 6 days to create a rough cut of the edit which combines all of the clips together to create the initial base for the advert. This will require 1-2 editors and all of the other members of staff – aside from the producer – can have another day off to save money. Animations for the logo and contact details will happen at the same time so that when the final cut of the edit happens, everything is ready to be dropped into the advert.Everyone else will be given a day off in order to save costs while the editors are given 4 days in order to make the final edits on the advert such as adding in the music, overlaying and adding in any effects. After a day off, 6 days will be allocated for every member of staff to check over the advert. The director, costume designer, animator and editor will all check over the advert to make sure the storyboard and ideas for the advert match the final edit and to make sure it fits the client brief. They will look closely to make sure money is saved due to not having to go past the deadline if anything goes wrong. They are given 6 days in order to fix anything that is not up to standards.During this, 5 days will be given to build the website as this doesn’t require the same people to build. This must happen during but begin slightly after editing so that the website matches the advert.2 meetings with the client will be held this week to check that the advert is exactly how the client wants it to be. The client will be shown the advert after the final edits and then after the website is built to make sure it fits the aesthetics of the company and is exactly what the company wants the advert to look like.After everything is checked by the media company and the client, if everything is up to the correct standard, 2 days off will be given followed by a  day contingency period in case of any mistakes. If some mistakes are found, the required staff must use their days off and the contingency period to correct the mistakes ready for publishing on the 18^thNovember to meet the 5 week deadline given by the client.