Unit 2

LO1 - Laws and Acts LO2 - Brief Types and Requirements

LO2 - Be able to interpret client requirements and target audience considerations. Target Audiences (in general) Age - The age of the target audience is given by the media company as different age ranges have different interests. This therefore means that the media product must be geared towards a specific age Ange such as teenagers or children to make sure it appeals to them. For example, what appeals to people age 40-50 does not appeal to people 13-20. The age for the product will control the complexity of the final product. Gender - The target audience in terms of gender must be identified as different gender profiles attract different audiences based on stereotypes. For example, young girls stereotypically have interested in pink and princesses so media products contain such things would be targeted towards them. In modern society, gender stereotypes are changing with interests spearing across all genders. The gender group for a media product effects how the product is sty...

LO2 - Be able to interpret client requirements and target audience considerations. Audience for the Children's Shoes Age: The target age for the children's shoes advert will be both 8-14 as that is the age range specified in the brief that the shoes are aimed towards. The target audience will also be ages in generation X as they may be existing companies of the Knight-Higgs brand or parents (or even grandparents) of an 8-14 year old who might want the shoes to be bought for them. It is important to make sure the advert appeals to both of these age ranges so that not only do the children want them, the adult also think to purchase them. Gender: The target audience in terms of gender for this advert must be all genders (male, female and non-binary) in order to make sure that the shoes sell a lot of everybody nobody who they are. Including different genders within the advert and aiming it towards a target audience that includes everybody is important to make sure everyone ...

LO2 - Be able to interpret client requirements and target audience considerations. Interpreting the client breif carefully is important because: - the end product must be what the customer wants to create more sales. - everyone on the production team must be working towards the same goal with the same understanding of the project. - wasting time and resources must be avoided. Types of Requirements: Implicit - These are inferred from the brief. The brief must be interpreted from this. Open - There is freedom for decisions to be made to fit the client brief. Constraints - These are boundaries that the project must remain in (ethical, budget). Explicit - These are clearly stated in the brief for the product. Examples of Requirements 'Must use bright colours to appeal to children' - Explicit and Open 'Consent from all actors must be received' - Constraints and Explicit 'We wish to introduce a new range of children's footwear' - Implicit 'T...

LO2 - Be able to interpret client requirements and target audience consideration Types of Client Briefs Contractural Brief - A contractural brief is a type of brief where a media company is employed to create a media product within specific guidelines set by the client. Negotiated Brief - A negotiated brief isa brief where if the media company have a problem with the original brief set, they will negotiate it with the client and come to a compromise on the brief. Informal Brief - An informal brief is brief discussed in a meeting or telephone call with the client rather than being written out in the form of a contract. Tender Brief - A tender brief is when a client advertises that they want a media product to be made so media company's create a brief, proposal and budget to pitch to the client. Formal Brief - A formal brief is a written document which includes everything the client wants the media company to produce. It is straightforward and includes every detail of...