LO2 - Be able to interpret client requirements and target audience consideration
Types of Client Briefs
Contractural Brief -A contractural brief is a type of brief where a media company is employed to create a media product within specific guidelines set by the client.
Negotiated Brief - A negotiated brief isa brief where if the media company have a problem with the original brief set, they will negotiate it with the client and come to a compromise on the brief.
Informal Brief - An informal brief is brief discussed in a meeting or telephone call with the client rather than being written out in the form of a contract.
Tender Brief - A tender brief is when a client advertises that they want a media product to be made so media company's create a brief, proposal and budget to pitch to the client.
Formal Brief - A formal brief is a written document which includes everything the client wants the media company to produce. It is straightforward and includes every detail of what the media company wants.
Types of Client Briefs
Contractural Brief -A contractural brief is a type of brief where a media company is employed to create a media product within specific guidelines set by the client.
Negotiated Brief - A negotiated brief isa brief where if the media company have a problem with the original brief set, they will negotiate it with the client and come to a compromise on the brief.
Informal Brief - An informal brief is brief discussed in a meeting or telephone call with the client rather than being written out in the form of a contract.
Tender Brief - A tender brief is when a client advertises that they want a media product to be made so media company's create a brief, proposal and budget to pitch to the client.
Formal Brief - A formal brief is a written document which includes everything the client wants the media company to produce. It is straightforward and includes every detail of what the media company wants.
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