Unit 2

Research can be primary (done directly by the media company or someone hired by the media company for that specific product) or secondary (conclusions gathered from other previous research). Primary Research Methods Online survey - an online questionnaire which can be sent to a large amount of people over the internet to gain lots of qualitative data and quantitative data depending on the questions used. Closed questions can gather lots of numerical data over what the target audience is interested on whereas open questions such as 'what are the key features you look for in an app?' allow for a more detailed insight into what the target audience will and will not like. Postal questionnaire - similar to an online survey with open and closed questions however there is a lower response rate as it is less easy to fill out and return to the researchers. Interviews - face to face questions asked to participants from the target audience o find out their beliefs, preferences ...

LO1 - Laws and Acts LO2 - Brief Types and Requirements

LO3 - Be able to plan the pre-production of a media product. Types of Form Individual Release Form - Personnel working for. media production company must sign over the rights to their work as part of their contract or as a separate document. Consent Form - If there are members of the public in the location, permission from them will be needed to use their image and/or voice. This is also true when using actors. Location Form - The owner of the location for filming must give their permission for their land to be used as locations and buildings are copyrighted and must be given permission to be used Examples of Forms Individual Release Form Consent Form Location Form

LO3 - Be able to plan the pre-production of a media product. Project Management Templates SWOT Analysis of Project Management Tools Strengths - visually represents tasks to be done, shows how long each task takes, shows dates to show aim for when the task will be completed, doesn't show the staff needed for the group. Weaknesses - No milestones included Opportunities - The dates are clear to see for any staff looking at the production scheudule quickly, space is available for extensions Threats - does not show the staff needed or equipment needed for each task. vs Excel Strengths - clear layout Weaknesses - no colour used for clear visual difference Opportunities - colour can be added, staff needed can be added in, readable from outside perspective, easy to create. Threats - May still be confusing to some people. Types of Project Management Tools Work plan - A work plan is an outline of a set of goals for a team or person to complete breaking down...

LO3 - Be able to plan the pre-production of a media product. Working to Timescales/Production Schedule All media products have a final deadline when the media product must be finished for. Deadlines also help to reduce costs as they give the media company specific timescales which they can use to book things for. Each task within a media product needs it's own specific deadline along with milestones that are used to cheep on track with the overall project. During production, the project needs to be monitored to ensure that timescales are kept to. Techniques which are used to keep the project on time: - Individuals are set targets to meet. - Staff/equipment and locations are booked in advance. - Regular meetings are held with the various teams. - Regular meetings are hled with the client to ensure they are happy with the product and that nothing needs to be changed. Logistics Logistics - the detailed organisation and implementation of a complex operation. Logistics a...

LO3 - Be able to plan pre-production of a media product. Advert Tasks - storyboarding an advert - interpreting the audience (blue sky thinking) - selecting a location - finding the actors - checking equipment - finding music + gaining rights - parental consent form - risk assessment - permission to film in location - filming the advert (and time for reshoots) - editing the advert (rough cut and final edits) - creating animations (logo and contact details) - checking advert with client - checking the advert - creating a website - checking the website with the client - publishing My Production Schedule:   https://congletonhigh-my.sharepoint.com/:x:/p/14mg4190/EQpGz_VBj3xHjgqOJ1wgMrgBgyXGYtiEJA1wU7Y2Yk-PeQ?e=HkTyLJ Evaluation Advantages of our Schedule: One strength of our schedule compared to the tower's group is that our is easier to read due to going horizontally rather than vertically. This makes it clearly to see which tasks are going on at the sa...