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Children's Shoes Brief - Issues to consider

LO1 - Understand the factors that need to be considered during the planning of a media product.

Issues to consider

Brand style and logo - This is important within the advert in order to make it recognisable and relatable to the brand. This makes the advert and the shoes more well known as they are connected.

Financing - The budget and price of staff, location, transport etc. is important so that the advert that is planned is within the budget and the advert company do not run out of money.

Product - The product in the advertisement must be established so the media company can figure out a plan, atmosphere and look for the advert that suits the product.

Copyright - Any music used within the advert must have the copyright correctly payed for to avoid any lawsuits.

 Type of shoe - The type of shoe that needs to be in the advert must be established in order to base the advert around them and create a suitable advert (eg. a sporty advert for a trainer).

 Target audience - The music, actors and music in the advert must be suitable for the target audience. (The music must be suitable for 8-14 year olds so not too childish and not too adults.)

Permission from actors/parental consent - This is important for when the advert is streamed so that none of the actors or the actor's parents can sue the media company for unethically using them in the advert.

brief: https://chsmediadept.blogspot.com/2019/09/childrens-shoes-video-brief.html

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Comments

  1. CHS Media Dept23 September 2019 at 02:02

    Tell me something about each of the areas you've mentioned.

    ReplyDelete

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