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Finance: Revenue

LO1- Understand the factors that need to be considered during the planning of a media product.

 Key Terms
Revenue - The money that is coming into the business (income).
Profit - The money made after costs have been paid for. All the money that exceeds the cost.
Revenue Stream - The ways in which the company is making money.


Revenue Streams

Sponsorship - Money pay from other organisations in order for their own brand to be associated with the final media product. This involves product placement and is mutually beneficial.




Crowdfunding - The product is promoted by social media networks and then funded by public contributions. Contributors may earn some benefits. Ideal for projects from amateurs. Needs a lot of supporters.




Corporate Finance - Money is raised from businesses investing in the media product. The company will invest and then receive more money back in the long run due to their investment. (for example, reddit receive investment from Snoop Dogg.)


Advertising - Monetary payments from brands in return for product placement or promotional material during a production.







Franchising - The intellectual property is listened to others for commercial use. This means the licence is returned for a fee.



Children's Shoes Brief - Ideas for Sponsorship

  • Free shoes for anybody who works for the brand
  • Place their logo hidden within the advert
  • Coupons/adverts for their brand inside shoe boxes




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