Skip to main content

Research For Media Products

Research can be primary (done directly by the media company or someone hired by the media company for that specific product) or secondary (conclusions gathered from other previous research).

Primary Research Methods

  • Online survey - an online questionnaire which can be sent to a large amount of people over the internet to gain lots of qualitative data and quantitative data depending on the questions used. Closed questions can gather lots of numerical data over what the target audience is interested on whereas open questions such as 'what are the key features you look for in an app?' allow for a more detailed insight into what the target audience will and will not like.
  • Postal questionnaire - similar to an online survey with open and closed questions however there is a lower response rate as it is less easy to fill out and return to the researchers.
  • Interviews - face to face questions asked to participants from the target audience o find out their beliefs, preferences and attitudes towards certain things that may need to be put into the media product. These allow for lots of useful data with criticisms to be made to improve the media product for the target audience. However, this allows only a small group of people to be targeted as they are expensive and time consuming.
  • Focus groups - a small group of people from various parts of the target group (e.g. ethnicity, gender, age) are asked questions about their preferences to find out what needs to be included within the media product.
Secondary Research Methods
  • Articles and books - successful media products can be reviewed within these articles to find out what the majority of a target audience prefer compared to what unsuccessful media products got wrong. They can also show how people's preferences have changed ver time and what people are currently interested in so that can be included within the media product.
  • Financial figures - past financial figures for media products can be viewed to see where money is best invested in (e.g. lighting) for a successful advert
Example Questions

  • What is an open and closed question? (4)
  • Write an open question for the Children's Shoes brief to find out the key features that should be included in the advert. (3)
  • Name a form of primary research and how it can be used to investigate the target audience's preferences. (3)
  • Explain how you would use research to plan for the children's shoes brief to suit the target audience (include qualitative and quantitative, explanations of different types of research, the pros and cons of them and how they would help the planning of the media product. (10)
Labels:

Comments

Post a Comment

Popular posts from this blog

Treatment Documents

LO4 - Create and evaluate pre-production documents for a new media product. Examples of Treatment Documents Features of this Treatment actors involved in music video song used in music video setting (studio) shots of camera (close-up lights turning on)  location shot changes costume lighting movement in the video fade out of shot KEY: similarities are highlighted. Features of this Treatment name of production running time characters/actors idea for video storyboard examples different camera shots which camera will be needed justification of camera needed justification of certain shots fade out
Post a Comment
Read more

Documents for a Media Product

LO4 - Create and Evaluate pre-production documents for a new media product. Documents needed for a media product storyboard script consent forms location permission mood board risk assessment health and safety Pre-Production documents have two main purposes: communicating to others what needs to happen and when monitor whether the project is being kept on track The main points are who are they aimed at? what are they for? Forms of Document Proposal Documents Proposal documents are used to communicate the vital idea t the cline through the form of a pitch. It is written using non-technical language so the audience can understand clearly but should still be detailed to the client will still be interested in the idea. Spoken proposals often include less detail as the client can ask for more detail within the presentation of the pitch. This proposal should include the cost of the project, the ability to stay within the budget, the target audience, de...
Post a Comment
Read more

Regulatory Bodies

LO1 - Understand the factors that need to be considered during the planning of a media product. Regulatory Bodies Advertising Standards Authority (ASA) - The ASA regulated adverts to make sure there are no misleading, offensive or harmful adverts being shown. They also make sure to investigate any complaints given about advertisements. They make sure that advertisements do not lie or make any false claims about the product in the advert. They enforce the Advertising Standards Code to make sure all adverts are legal and truthful. British Board of Film Classification (BBFC) - The BBFC are a non-governmental organisation responsible for classification and censorship of films. The BBFC rates films from a list of 7 ratings: U, PG, 12A, 15, 18 and R18. They make sure that all films have age restrictions so they are appropriate for the ages able to view them.This is important in the media industry so that films are censored suitably for the age range viewing them to protect young child...
1 comment
Read more