Unit 2

Evaluate the effectiveness of using a storyboard within the pre-production and planning process of a media product. A storyboard is a useful way to plan a production by showing the progression of a narrative within the media product so all of the other members of the team can develop their areas based on it. A storyboard is a very effective way of planning a production as it provides key information about the scene such as action, the location of the scene and any actors used for the Raven promotional video. This is helpful as it means that the camera operators and lighting operators can figure out what the shot will look like and which resources they will need so logistics can be organised. However, a storyboard is less effective as it is not useful for all members of the production team and other documents such as scripts will be needed in order to show the actors the exact details of the scene. On the other hand, a storyboard can be a very effective way of planning a media p...

Research can be primary (done directly by the media company or someone hired by the media company for that specific product) or secondary (conclusions gathered from other previous research). Primary Research Methods Online survey - an online questionnaire which can be sent to a large amount of people over the internet to gain lots of qualitative data and quantitative data depending on the questions used. Closed questions can gather lots of numerical data over what the target audience is interested on whereas open questions such as 'what are the key features you look for in an app?' allow for a more detailed insight into what the target audience will and will not like. Postal questionnaire - similar to an online survey with open and closed questions however there is a lower response rate as it is less easy to fill out and return to the researchers. Interviews - face to face questions asked to participants from the target audience o find out their beliefs, preferences ...

LO1 - Laws and Acts LO2 - Brief Types and Requirements

LO4 - Create and evaluate pre-production documents for a new media product. Site Maps Site maps are used to show the layout of how pages fit together on the screen. Site maps show a hierarchy of how each aspect of the webpage fit together in a tree root diagram. The homepage is represented as a trunk with the other pages coming off as webpages. Examples of Site Maps Children's Shoe Brief - Site Maps

LO4 - Create and evaluate pre-production documents for a new media product. Set Design Set design is when documents are created to set out a scene for a TV or film set. These are either created in 2D to show the layout of any props in the set or in 3Ds o the view the cameras will be seen will been understood. These help to show the team how the shot will look and plan camera movements. The also show the production team what props must be built for the production. Examples of Set Design

LO4 - Create and evaluate pre-production documents for a new media product. Page Mock-Ups Page mock-ups are very similar to wireframes/flatplans except they include more detail such as content and colour used. They are used to gain feedback from clients and audiences before the final product is finished. Page mock-ups are used when creating interactive webpages and media products and are beginning to blend into prototypes in terms of their features due to new software. Examples of Page Mock-Ups

LO4 - Create and evaluate pre-production documents for a new media product. Prototypes Prototypes are early models of a media product that are especially important in interactive products where the final production will take a lot of time and resources. Prototypes allow for a testing of the concept in order to find out if the final product will meet it's needs. Prototypes do not look like the final product but include the key elements to be tested. Examples of Prototypes

LO4 - Create and evaluate pre-production documents for a new media product. Flatplans/Wireframes A wireframe is a 2D representation showing how articles or adverts are laid out on the page and how they all fit together. This shows the designer if the proportions are correct and allows for changes to be made before the production is created. Flatplans can also be used to show the layout of a set for a TV production to check that camera movements can be carried out. Examples of Flatplans

LO4 - Create and evaluate pre-production documents for a new media product. Concept Art Concept art is used to convey an idea during the planning stage in a media production. Some examples of this are illustrations for computer games and 3D digital models of a new project. This allows for decisions to be made and to make changes before the media product is created. Examples of Concept Art Shoes Characters Video game Aspects Informed by Concept Art costume design set construction storyline lighting audio animation advertising prop design casting locations purchasing materials special effects scheduling Members Helped by Concept Art set designer  costume designer animator finance gaffer + grip editor electricians  cinematographer script writer Visualisation Diagrams Visualisation diagrams are rough diagrams to plan for a product. They are used to check what is being produced will work and that the objectives of the prod...

LO4 - Create and evaluate pre-production documents for a new media product. Scripts are used within a production in order to show the actors what to say and do within the scene. It also shows the location of the scene along with the setting. It shows the character names along with dialogue and details about a character's speech in brackets. Annotating a Script Script Ingredients no camera angles sound in another column title setting (int. or ext.) character title dialogue courier font voice instructions stage directions Children's Shoes Brief - Script Example Shooting Scripts Shooting scripts are just like normal scripts as they include stage directions and dialogue. However, these scripts are used within the actual production so includes scene numbers, camera angles, lighting and soundtracks/audio. Shooting Script Ingredients scene numbers camera angles special effects stunt work sets costumes lightings notions for acting Shooting ...

LO4 - Create and evaluate pre-production documents for a new media product. A risk assessment is the pre-production visit to a location before filming can begin. This allows any issues with camera angles, lighting and acoustic details to be checked out. Health and safety considerations can also be acknowledged in order to assess the viability of a location. During a risk assessment, photographs can be taken in order to save time for the actual shoot. The risk assessment also looks at the accessibility allowing logistics to begin. Examples of Risk Assessments Children's Shoes Brief - Risk Assessment  This risk assessment shows the potential risks that could occur when filming the Knight-Higgs children's shoes advert. This also shows how hazards of high or severe risks such as falling down the stairs (due to the actor's running up stairs within my advert) can be controlled in order to prevent harm from happening.

LO4 - Create and evaluate pre-production documents for a new media product. Examples of Treatment Documents Features of this Treatment actors involved in music video song used in music video setting (studio) shots of camera (close-up lights turning on)  location shot changes costume lighting movement in the video fade out of shot KEY: similarities are highlighted. Features of this Treatment name of production running time characters/actors idea for video storyboard examples different camera shots which camera will be needed justification of camera needed justification of certain shots fade out