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Concept Art and Visualisation Diagrams

LO4 - Create and evaluate pre-production documents for a new media product.

 Concept Art
Concept art is used to convey an idea during the planning stage in a media production. Some examples of this are illustrations for computer games and 3D digital models of a new project. This allows for decisions to be made and to make changes before the media product is created.

Examples of Concept Art

 Shoes


 Characters



Video game




Aspects Informed by Concept Art

  • costume design
  • set construction
  • storyline
  • lighting
  • audio
  • animation
  • advertising
  • prop design
  • casting
  • locations
  • purchasing materials
  • special effects
  • scheduling

Members Helped by Concept Art

  • set designer 
  • costume designer
  • animator
  • finance
  • gaffer + grip
  • editor
  • electricians 
  • cinematographer
  • script writer

Visualisation Diagrams
Visualisation diagrams are rough diagrams to plan for a product. They are used to check what is being produced will work and that the objectives of the product are met.

Examples of Websites
  
  • simple black and red classic logo and colour scheme in top left corner
  • collage of photos of in season shoes
  • bold clear text over collage of photos advertising shoes
  • black banner with offers such as free delivery 
  • top banner of different shoe types
  • bright colours to bring attention to photos

  • logo in top centre
  • bold white clear text over dark photos to stand out
  • chat helpline in corner for customer service
  • search bar with menu button for more options
  • small flag for selecting language
  • symbol of shopping back and signing in
  • photos with winter silver and red colour scheme showing this season's clothes
  • shop now button in centre to encourage people to buy

  • bold black text - clear logo in centre top 
  • search bar in corner with small flag of country
  • symbols for account, liked and shopping back
  • white banner with clear black text of products with red to highlight sale products
  • light pink banner matching colour scheme advertising deals
  • big centre photo offering deals 
  • bright neon colours bring attention
  • shop now button in centre
  • contrasting colours of images offering discounts to encourage people to buy

  • bold white font in centre contrasting against photos
  • clean half and half cut of photo background
  • bold 'woman' and 'man' text showing easy links to other pages
  • chat helpline for customer service
  • photos in a similar setting with autumn colours

  • overlapping photos advertising new products
  • clear black text contrasting showing new product
  • banner advertising sales
  • classic logo in top left corner
  • black banner of key places to visit
  • symbols of shopping cart and account
  • shop now button contrasting colour in centre
Children's Shoes Brief - Visualisation Diagram

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