Evaluate the effectiveness of using a storyboard within the pre-production and planning process of a media product. A storyboard is a useful way to plan a production by showing the progression of a narrative within the media product so all of the other members of the team can develop their areas based on it. A storyboard is a very effective way of planning a production as it provides key information about the scene such as action, the location of the scene and any actors used for the Raven promotional video. This is helpful as it means that the camera operators and lighting operators can figure out what the shot will look like and which resources they will need so logistics can be organised. However, a storyboard is less effective as it is not useful for all members of the production team and other documents such as scripts will be needed in order to show the actors the exact details of the scene. On the other hand, a storyboard can be a very effective way of planning a media p
Research can be primary (done directly by the media company or someone hired by the media company for that specific product) or secondary (conclusions gathered from other previous research). Primary Research Methods Online survey - an online questionnaire which can be sent to a large amount of people over the internet to gain lots of qualitative data and quantitative data depending on the questions used. Closed questions can gather lots of numerical data over what the target audience is interested on whereas open questions such as 'what are the key features you look for in an app?' allow for a more detailed insight into what the target audience will and will not like. Postal questionnaire - similar to an online survey with open and closed questions however there is a lower response rate as it is less easy to fill out and return to the researchers. Interviews - face to face questions asked to participants from the target audience o find out their beliefs, preferences