Research can be primary (done directly by the media company or someone hired by the media company for that specific product) or secondary (conclusions gathered from other previous research). Primary Research Methods Online survey - an online questionnaire which can be sent to a large amount of people over the internet to gain lots of qualitative data and quantitative data depending on the questions used. Closed questions can gather lots of numerical data over what the target audience is interested on whereas open questions such as 'what are the key features you look for in an app?' allow for a more detailed insight into what the target audience will and will not like. Postal questionnaire - similar to an online survey with open and closed questions however there is a lower response rate as it is less easy to fill out and return to the researchers. Interviews - face to face questions asked to participants from the target audience o find out their beliefs, preferences